PROJECT NAME: VUSE FESTIVAL ACTIVATION
CLIENT: BAT CANADA
YEAR: 2020
Led the creative team in redesigning the Vuse Festival Activation container for 2021, with a focus on showcasing new product features relayed from the Global Brand Team.
The setup journeyed across Canada, making appearances at various music and arts festivals. Designed to be modular and entirely mobile, the unit adapts seamlessly to various footprints.
