PROJECT NAME: BRANDED BACKBAR DISPLAY
CLIENT: BAT CANADA
YEAR: 2021
The objective of the project was to secure a presence for Vuse vapes on the back shelves of a broader spectrum of bars across Canada. Given the regulatory landscape, we were permitted to exhibit certain brand elements, albeit not all. The design of the display aimed at fostering engagement with the product. A distinctive feature of this display was the sloped shelf on its front facade, an aesthetic element that subtly highlighted the magnetic base of each device without overtly mentioning it.
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