DIGITAL MARKETING CAMPAIGN
CLIENT: IN-HOUSE, SILVESTRI CALIFORNIA
YEAR: 2023
This is an example of a digital campaign I led while serving as the Vice President of Creative & Marketing at Silvestri California, a heritage visual merchandising company. The company had an incredible craftsman manufacturing tradition but had struggled to connect with contemporary audiences.
The goal of this campaign was to revitalize the brand and engage modern consumers while still honoring the company’s rich craftsmanship history. We utilized all B2B digital channels to broaden our reach and impact. The campaign included a cohesive strategy across social media platforms, email marketing, and online advertising.
212 - five three seven - 6031
br (at) youngt4ste.com
