PROJECT NAME: MORGENTHAL FREDERICKS SOHO
CLIENT: KERING NORTH AMERICA
YEAR: 2021
Working with Kering North America, I led the creation and strategy to redesign the flagship SoHo location for the national luxury optical retailer, Morgenthal Fredericks. It was an incredible experience, and I had the opportunity to apply my expertise in creative direction and design strategy to give the store a fresh and luxurious makeover.
