PROJECT NAME: CABANA BEACH CLUB - TORONTO
CLIENT: BAT CANADA
YEAR: 2020
I took on a leadership role in guiding the creative team towards a successful redesign of the permanent Vuse brand activation at the Toronto Cabana Day Club. This project was both exciting and challenging, as it required a blend of innovation and strategic thinking.
We focused on creating a dynamic environment that could adapt to various needs and situations. To achieve this, we developed a bespoke louver system, an innovative feature that allowed the space to be transformed easily. This system enabled us to open or close sections of the activation area depending on the specific utility requirements and the changing regulatory conditions.
This flexibility not only enhanced the visitor experience but also ensured compliance with regulations, demonstrating the brand's commitment to adaptability and foresight in its operations. The success of this project was a testament to the team's creativity and collaboration.
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