PROJECT NAME: FMC EXPERIENTIAL LOUNGE
CLIENT: BAT CANADA
YEAR: 2021
The project's goal was to revolutionize the traditional smoking lounge ambiance, transforming it from an environment that made individuals feel like outsiders to one that enticed them. Realizing the conept in two different sized footprints.
Drawing inspiration from the organic textures and sensations linked to dried tobacco leaves, the outcome was an open-air space adorned with inviting seating areas. Through meticulous design, the smoking lounge was reshaped into a destination people genuinely desire, promoting a more inclusive and pleasurable atmosphere.
