Brand Modular Festival Avctivation

PROJECT NAME: Brand MODUAL FESTIVAL ACTIVATION
CLIENT: BAT CANADA

Led the creative team in redesigning the Vuse Festival Activation container for. The primary objective was to highlight new product features communicated by the Global Brand Team.

The container embarked on a cross-Canada journey, gracing the stages of various music and arts festivals. Its modular and entirely mobile design allows for seamless adaptation to diverse footprints.